FAQ
What is the CERTIFIED SHOP® trustmark?

The CERTIFIED SHOP® international trustmark identifies trusted online stores that have been verified by Shopper's Mind Slovenia, an independent institution.

How does the CERTIFIED SHOP® trustmark help sellers?

Nowadays, it is difficult to gain the consumers' trust, especially if the seller is new on the market and the customers' experience with shopping with them is limited. The CERTIFIED SHOP® trustmark indicates that Shopper's Mind, an independent authority, has confirmed that the seller is reliable. With the CERTIFIED SHOP® international trustmark, the seller increases their credibility within and beyond national borders, as well as the level of consumer confidence, leading to higher conversion rates of visitors into customers.

Where can merchants use the trustmark?

The right to use the CERTIFIED SHOP® trustmark is granted for the period of one year, with the option of renewal if the seller fulfils the criteria to obtain the trustmark, and includes:

-use on all (sub)pages of your online store
- use on all internal promotion channels (e-mail newsletter, printed material)
- use in non-paid promotion posts on online channels (Facebook, Twitter, Instagram)
- use in advertising on ceneje.si and jeftinije.hr price comparison websites
- use in radio ads and other audio formats

If the seller wishes to extend the use of the certificate, rights to other forms of use of the trustmark (i.e. in print or TV advertisements, paid advertising, print media etc.) can be obtained, subject to agreement.

Who awards the CERTIFIED SHOP® trustmark?

The CERTIFIED SHOP® trustmark is awarded by Shopper's Mind, an independent international authority that verifies various criteria related to the operation of the online seller and takes into account European guidelines when awarding the trustmark.

Which Slovenian online sellers are already certified by CERTIFIED SHOP®?

The CERTIFIED SHOP® trustmark has been acquired by numerous Slovenian sellers who have recognized that the trustmark leads to increased customer trust, higher conversion rates and national and international recognition.

Can the CERTIFIED SHOP® trustmark be revoked?

Yes, if the quarterly review conducted by the awarding authority finds that the seller no longer meets the required criteria. In this case, the seller is issued a warning that the trustmark is only valid for the next quarter and that the shortcomings must be remedied. If the seller fails to do so, his trustmark will be revoked and the contractual relationship terminated.

The trustmark may also be revoked in the event of serious infringements, as decided by the awarding authority.

\If you as a consumer believe that your rights have been seriously infringed upon, please report your experience at: partners@certifiedshop.com.

How long is the validity of the trustmark?

The CERTIFIED SHOP® trustmark is granted for the period of 1 year (12 months), with the option of renewal if the seller fulfils the criteria to obtain the trustmark.
At the end of each quarter, Shopper's Mind verifies whether the conditions have been fulfilled and updates its rating. If the seller no longer fulfills the requirements or serious infringements have been identified, the trustmark may be revoked.

What is the procedure for obtaining the CERTIFIED SHOP® trustmark?

The CERTIFIED SHOP® trustmark can be obtained in a few simple steps. The seller first applies to obtain the trustmark, then the awarding authority provides it with all the necessary registration documentation and technical instructions. Once the seller has completed the registration requirements, the certification process begins.

See the Certification process page for more information.

What is a script for measuring customer satisfaction?

Any seller deciding to obtain the CERTIFIED SHOP® trustmark must install a script measuring customer satisfaction in their online store to start gathering customer reviews in just a few clicks.

The script displays a pop-up window to the buyer immediately after purchase, containing a link to the satisfaction survey. This method provides a realistic and transparent store review, as is it reviewed only by the customers completing the purchase at the given moment.

How is the script inserted into your online store?

You will receive the instructions for implementing the script to display the survey and the trustmark when you apply for the CERTIFIED SHOP® trustmark.

How long does it take for the trustmark to appear on our online store?

If your online store meets all the required criteria, a CERTIFIED SHOP® LITE trustmark will appear on your website when you implement the script on your online store and pay the invoice for the certification and the fee for the first month of trustmark use. The Premium trustmark is awarded when you gather 50 post-purchase surveys.

Are the surveys gathered only once or continuously?

To obtain the CERTIFIED SHOP® PREMIUM trustmark, you must gather 50 post-purchase surveys. After that, the surveys are gathered continuously, as this is the only way to measure current customer satisfaction.

When will I be charged for the certificate?

The cost of the certification process, EUR 99 + VAT, is charged after joining us. Afterwards, the fee for using the CERTIFIED SHOP® trustmark is charged quarterly (with the exception of the first month) and depends on the annual revenue of the online store.

Is the certificate a one-time cost?

The certification process is a one-time cost, while the fee for using the CERTIFIED SHOP® trustmark is charged quarterly (with the exception of the first month after application).

How often is our online store checked?

The technical inspection of the online store is carried out once a year, except if the website is relaunched. In that case, you notify us about the relaunch and the technical analysis of the online store is carried out again.

What are CERTIFIED SHOP® LITE and CERTIFIED SHOP® PREMIUM trustmarks?

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The CERTIFIED SHOP® LITE stores are stores that are still in the process of gathering customer surveys and have passed all the necessary analyses to ensure secure shopping. They bear the CERTIFIED SHOP® LITE trustmark and the check mark, which indicates successful certification and guarantees secure shopping.

The CERTIFIED SHOP® PREMIUM stores are stores that have gathered at least 50 surveys by actual buyers and have passed all the necessary analyses to ensure a positive rating and thus secure shopping. They bear the CERTIFIED SHOP® PREMIUM trustmark and a rating ranging from 6 to 10, which indicates successful certification and guarantees secure shopping.

Join the ranks of certified online stores
548 rated stores 151438 published reviews International recognition
Join the
CERTIFIED SHOP® sellers
Basic information
URL address
E-mail address
Phone No.
Promotional coupon
up to € 100,000
up to € 2 million
over € 2 million
CERTIFIED SHOP® LITE
18.00 € MONTHLY
+ 99
ONE-TIME CERTIFICATION FEE
Basic information
Your name
Your surname
Company name
Kraj
By submitting the form you are also giving the following consents:
* By submitting your order, you agree to the Terms for the trustmark acquisition and the General Terms and Conditions. * Mandatory
* By clicking on the »Become a CERTIFIED SHOP®» I agree that my activities and interests may be followed with marketing automation tools. * Mandatory
* I agree that Ceneje d.o.o. collects with the measuring code information about the name and price of the products purchased
I agree to receive the Shopper's Mind newsletter, personalized information, and offers.
By submitting the form, you vouch for the accuracy of the information you entered and company liquidity. You thereby also confirm that you have been made aware of and agree with Terms for trustmark acquisition and the General Terms and Conditions. Processing purposes and the method of storage and protection of your personal data, as well as your rights, are described in the Privacy Policy. This order constitutes the basis for issuing the invoice for the certification process. If the certification is successful, the fee for use of the trustmarks must also be paid.
CERTIFIED SHOP® LITE
18.00 € MONTHLY
+ 99
ONE-TIME CERTIFICATION FEE